Taking the guesswork out of food labels.

Food labels are complicated and often designed to trick you.

 

In the U.S. alone there are nearly 100 different words used for sugar on our food labels, over 3,000 additives are approved for use in our food, and many ingredients that are banned in other countries due to health concerns are approved for use in the U.S.

Know what’s in your food.

Sift is easy to use. Simply snap the UPC barcode of any food product and we find the item in our database of over 400K products. We then translate the ingredients into simple terms and flag any ingredients that pose health risks or are banned in other countries.