Sift Food Labels is a project very personal to me, born of my obsession around the ingredients in our food and the lack of transparency from food manufacturers.
This journey began for me when I was pregnant with my son. I was diagnosed with gestational diabetes and became much more aware of the foods that I was eating. Grocery shopping took hours as I looked up any unfamiliar ingredient to be sure it wasn’t a sugar (sugar, sugar alcohol, or artificial sweetener). Even with that level of dedication, sugars would still sneak their way into my diet.
Fast forward a year later when I began questioning the laundry list of additives that are in our foods. I spent years researching the food industry research and regulation here in the U.S. and was shocked to learn about all of the junk that we allow in our food. How was this possible? I was naïve to think that the government was regulating ingredients in the food industry. So I became even more obsessive about food labels.
I eventually got fed up and thought: Why does it have to be so hard? We live in a day and age where convenience is king, yet helping my family and I eat healthy is a painful and time consuming chore. And Sift Food Labels was born.
My hope is that Sift Food Labels makes us more empowered shoppers and sparks an important discussion around the ingredients in our food.
Here’s to a healthier and more transparent future!
Carrie Roberts
Founder & CEO
Ben - Baltimore, Maryland
